COSMEBIO® lifts the veil on 10 preconceived ideas about organic cosmetics –

The permanent innovation of natural and organic cosmetics allows it to get closer to the more traditional cosmetics by its fragrance and texture which become more and more pleasant and even its price while maintaining its effectiveness. It now combines quality and pleasure to use. COSMEBIO® today unveils the truth about 10 preconceived ideas about organic cosmetics.

1. « Organic cosmetics smell bad » - 

FALSE – The fragrances in the organic formulas are natural thus different from the synthetic odours to which we are sometimes accustomed. Some fragrances which do not exist in nature cannot be used as well as the fixers in chemical perfumes. However, COSMEBIO® product fragrances (flowers of Tiaré, shea, fruity perfumes, etc.) are quite as sensual as those of traditional cosmetics.

2. « They are less effective » - 

FALSE – Organic cosmetics contain 30 to 40% of active ingredients where conventional cosmetics often contain only 1 to 2%. COSMEBIO® products are therefore very effective. Also remember that the manufacturing processes of COSMEBIO® products denatures the least possible the vegetable active ingredients and extracts. 

3. « They cause more allergies » - 

FALSE – Organic cosmetics contain less synthetic products and are regarded as less allergenic. Many people who cannot use traditional cosmetics find the answer in organic cosmetics.

4. « They contain only a few organic ingredients » - 

FALSE – At least 95% of vegetable ingredients in the formulas of our members must result from organic agriculture. This is the same level standard as for organic food labels.

5. « It is not better for health » - 

FALSE – Many dangerous ingredients for health and/or the environment like silicon, parabens or paraffins are banished from organic cosmetics.

6. « They don’t last as well » - 

FALSE – Our cosmetics are subject to the same tests to test the effectiveness of their conservation as those of traditional cosmetics and the preservatives we use are checked very particularly.

7. « The textures are not pleasant » - 

FALSE – Things have changed ! Henceforth, textures are velvety, pleasant, penetrate the skin easily and do not stick. The colours of the creams have also evolved towards a palette of whites more in agreement with the softness and sensuality of the cosmetics.

8. « They are more expensive » - 

FALSE – Organic cosmetics offer a range of prices as varied as that of conventional cosmetics with very accessible brands and trademarks very high-end. 

9. « Its packaging is outmoded » - 

FALSE – Although it is true that at first organic cosmetics made packaging a secondary objective, COSMEBIO® members now offer tempting and modern packaging, while remaining recycled and ethical.

10. « They are for hipsters » - 

FALSE – Organic cosmetics are not reserved for a part of the population. The proof, today the stars themselves are using organic cosmetics: Jessica Alba created an online shop for organic and eco cosmetics while the French TV programme « Danse avec les stars » (Dancing with the stars) and « The NRJ Music Awards » use labeled COSMEBIO® makeup.

www.cosmebio.org