NEWS
GreenTalk with L'uvallaBack to News
14 Jul 2021
What inspired you to create a COSMEBIO accredited range of skincare products.
We were very lucky that our factory in France will ONLY manufacture products that are certified by Cosmebio! They have very high standards and are very proud to carry such a stringent certification solely for skincare formulations. At the time of our launch, hardly any other skincare Brands were certified by a 3rd party. It was a huge distinction for L’uvalla to be certified let alone bare the Cosmebio logo in the natural skincare space. This meant that our company was providing customers with absolute assurance on all our brand claims and ingredients from seed to shelf.
Over the past few years, many more skincare companies have started carrying the USDA certification. What most shoppers are not aware of though, is that the USDA certification specializes in food, it was never created for face and body care. The food grade USDA logo is also not nearly as stringent and thorough as Cosmebio when it relates to skin because it was solely created for the food industry.
What were the main challenges you faced in order to get it launched; and are you still facing these challenges today?
The biggest hurdle was to get on the shelves of health food stores where our particular customer would be shopping for their healthy living lifestyle. We were targeting individuals who were still purchasing their skincare in fine department stores, but had already switched to organic produce and health-conscious whole food choices. L’uvalla was an ideal transition for them without giving up on the quality, results and performance they had been used to.
We believed our ideal customer would be willing to switch if they had a proper introduction at point of sale. Our strategy was to offer free customer samples by way of in-store demoes, while educating shoppers on why L’uvalla was the perfect Brand for them! Our marketing approach was successful and today the majority of our long-time customers originally discovered L’uvalla in the aisles of Whole Foods Market. Today they are all purchasing directly from our website www.luvalla.com. For the past 5 years L’uvalla has been available online only which has been an excellent pivot for our company.
What were the most memorable, defying moments during this time?
We had a lot of success when we initially launched L’uvalla. Our Brand was very unique in the Natural Organic retail grocery space. Some of the attributes that made us stand out: Cosmebio Certification, Non-Toxic formulations, Vegan, Cruelty Free, Aromatherapy benefits, French luxury quality with impressive immediate results. The L’uvalla collection was extremely unique for grocery stores like Whole Foods Market. In fact, we were the very first Brand to be accepted into their ‘Premium Body’ category which Whole Foods endorsed and touted as one of their very BEST in quality and efficacy!
Our products were also ideal for ‘sensitive skin’ and L’uvalla was the first skincare company in the natural channel to include Argan Oil in all our cream formulations. L’uvalla was a pioneer in offering strict certifications + super unique ingredients that later became the ‘TREND’.
We often hosted skincare workshops at the stores in order to educate the consumers on Natural Organic standards, the details of our effective ingredients and the importance of having a 3rd Party Certification. Typically, every attendee received free samples and many purchased full-size products right off the shelves.
Today this type of instore promotion is called experiential marketing. Today this is what all CPG (consumer package goods) brands must do to promote successfully especially if they are new and their products require an explanation, a pitch and a bit of education.
Then in the 3rd quarter of 2008 the economic crash came upon us and our Brand momentum came to a screeching halt. It was a very difficult period, trying our best just to save our company from going out of business. We were still relatively new and our stores required a lot of marketing support in order to introduce new customers to our products. Our passion for healthy living is enormous and we were 100% committed to doing whatever it took to continue our mission and save our company from closing its doors.
What helped you to see it through to the end?
Our deep devotion and heartfelt commitment to our customers who we call L’uvalla Luv Birds. L’uvalla is a unique and special skincare collection that has always brought people JOY, fantastic results and immense pleasure. We could not imagine shutting down and not providing a high-quality NATURAL option to all those seeking cleaner safer skincare that is cruelty-free and safe for the planet! Our Brand was a true pioneer when we launched in 2007. We had a bonified responsibility that we always considered an honor and great privilege. Here at L’uvalla we are committed to making as much impact as possible, one customer at a time😊
What are your plans for the next 5 years?
Currently we are focused on sharing the L’uvalla story and our unique Brand attributes directly with consumers. Our Brand is not only skincare, it is a way of life! A mindful approach to a self-loving daily practice. Last year we created a very exciting campaign that will introduce our collection to many more shoppers on line. Our plan is to reach more customers and introduce everyone to an innovative new product launch which has been receiving phenomenal reviews so far!
We are now offering professional AT-HOME Spa Facials that have never been available before DTC, (direct to consumer). During the pandemic, we negotiated an exclusive deal with our factory in the south of France to offer these incredible Spa treatments on our site - https://luvalla.com/collections/facials-treatments.
Our Brand mission is to deliver transformative self-care, self-LUV inspiration and impressive skin health RESULTS at an affordable price! Alla Korot, the co-founder of L’uvalla recently published a 5 Step Self-LUV Ritual that is now available for FREE (upon request) with every Facial purchase. Alla is super excited to share her proven Self-LUVING techniques and self-acceptance exercises with as many Luv Birds as possible!
L’uvalla literally means - LUV Yourself!
www.luvalla.com
We were very lucky that our factory in France will ONLY manufacture products that are certified by Cosmebio! They have very high standards and are very proud to carry such a stringent certification solely for skincare formulations. At the time of our launch, hardly any other skincare Brands were certified by a 3rd party. It was a huge distinction for L’uvalla to be certified let alone bare the Cosmebio logo in the natural skincare space. This meant that our company was providing customers with absolute assurance on all our brand claims and ingredients from seed to shelf.
Over the past few years, many more skincare companies have started carrying the USDA certification. What most shoppers are not aware of though, is that the USDA certification specializes in food, it was never created for face and body care. The food grade USDA logo is also not nearly as stringent and thorough as Cosmebio when it relates to skin because it was solely created for the food industry.
What were the main challenges you faced in order to get it launched; and are you still facing these challenges today?
The biggest hurdle was to get on the shelves of health food stores where our particular customer would be shopping for their healthy living lifestyle. We were targeting individuals who were still purchasing their skincare in fine department stores, but had already switched to organic produce and health-conscious whole food choices. L’uvalla was an ideal transition for them without giving up on the quality, results and performance they had been used to.
We believed our ideal customer would be willing to switch if they had a proper introduction at point of sale. Our strategy was to offer free customer samples by way of in-store demoes, while educating shoppers on why L’uvalla was the perfect Brand for them! Our marketing approach was successful and today the majority of our long-time customers originally discovered L’uvalla in the aisles of Whole Foods Market. Today they are all purchasing directly from our website www.luvalla.com. For the past 5 years L’uvalla has been available online only which has been an excellent pivot for our company.
What were the most memorable, defying moments during this time?
We had a lot of success when we initially launched L’uvalla. Our Brand was very unique in the Natural Organic retail grocery space. Some of the attributes that made us stand out: Cosmebio Certification, Non-Toxic formulations, Vegan, Cruelty Free, Aromatherapy benefits, French luxury quality with impressive immediate results. The L’uvalla collection was extremely unique for grocery stores like Whole Foods Market. In fact, we were the very first Brand to be accepted into their ‘Premium Body’ category which Whole Foods endorsed and touted as one of their very BEST in quality and efficacy!
Our products were also ideal for ‘sensitive skin’ and L’uvalla was the first skincare company in the natural channel to include Argan Oil in all our cream formulations. L’uvalla was a pioneer in offering strict certifications + super unique ingredients that later became the ‘TREND’.
We often hosted skincare workshops at the stores in order to educate the consumers on Natural Organic standards, the details of our effective ingredients and the importance of having a 3rd Party Certification. Typically, every attendee received free samples and many purchased full-size products right off the shelves.
Today this type of instore promotion is called experiential marketing. Today this is what all CPG (consumer package goods) brands must do to promote successfully especially if they are new and their products require an explanation, a pitch and a bit of education.
Then in the 3rd quarter of 2008 the economic crash came upon us and our Brand momentum came to a screeching halt. It was a very difficult period, trying our best just to save our company from going out of business. We were still relatively new and our stores required a lot of marketing support in order to introduce new customers to our products. Our passion for healthy living is enormous and we were 100% committed to doing whatever it took to continue our mission and save our company from closing its doors.
What helped you to see it through to the end?
Our deep devotion and heartfelt commitment to our customers who we call L’uvalla Luv Birds. L’uvalla is a unique and special skincare collection that has always brought people JOY, fantastic results and immense pleasure. We could not imagine shutting down and not providing a high-quality NATURAL option to all those seeking cleaner safer skincare that is cruelty-free and safe for the planet! Our Brand was a true pioneer when we launched in 2007. We had a bonified responsibility that we always considered an honor and great privilege. Here at L’uvalla we are committed to making as much impact as possible, one customer at a time😊
What are your plans for the next 5 years?
Currently we are focused on sharing the L’uvalla story and our unique Brand attributes directly with consumers. Our Brand is not only skincare, it is a way of life! A mindful approach to a self-loving daily practice. Last year we created a very exciting campaign that will introduce our collection to many more shoppers on line. Our plan is to reach more customers and introduce everyone to an innovative new product launch which has been receiving phenomenal reviews so far!
We are now offering professional AT-HOME Spa Facials that have never been available before DTC, (direct to consumer). During the pandemic, we negotiated an exclusive deal with our factory in the south of France to offer these incredible Spa treatments on our site - https://luvalla.com/collections/facials-treatments.
Our Brand mission is to deliver transformative self-care, self-LUV inspiration and impressive skin health RESULTS at an affordable price! Alla Korot, the co-founder of L’uvalla recently published a 5 Step Self-LUV Ritual that is now available for FREE (upon request) with every Facial purchase. Alla is super excited to share her proven Self-LUVING techniques and self-acceptance exercises with as many Luv Birds as possible!
L’uvalla literally means - LUV Yourself!
www.luvalla.com
