NEWS
27 Mar 2020
What inspired you to create a Fair-Trade and Rainforest Alliance accredited range of teas?
As we realised the problems tea farmers face, we wanted to help create a better deal for them by improving their working conditions and lives.
What were the main challenges you faced in order to get it launched; and are you still facing these challenges today?
To recreate the brand in today’s world whilst respecting its heritage. The choice of flavours as there is now a shift in demand towards herbal blends than black tea. Finding the right source to ensure a quality and ethical product.
What were the most memorable, defying moments during this time?
When we held the finished product and were able to sip the brand for the very first time. Our first sale and receiving positive feedback.
What helped you to see it through to the end?
For our love of tea. We were captivated by the intriguing history of the brand and wanted to bring this iconic name back to the marketplace.
What are your plans for the next 5 years?
To grow the brand internationally. To launch new flavours for the growing health market. To continue sourcing tea ethically and use environmentally friendly packaging.
